A strong Black Friday/Cyber Monday campaign sets the tone for Christmas period and can make or break the year – and in 2020 we wanted to go bigger and better than ever with Shark. Historically, Shark has been an exclusive TV brand. Starting off as a core DR brand, we have been moving towards a […]
TV
GB News falls behind on audience ratings
Journalistic heavyweight Andrew Neil this week “resigned” as chairman and lead presenter of GB News, just 3 months into the broadcaster’s existence. Neil was very much the face of the station, sparking questions around his future when taking an extended summer break shortly after helping develop, launch and lead programming for the station. During GB […]
There’s no diversity without disability in advertising
Over the past year, particularly after the tragic murder of George Floyd sparked conversations on prejudice and equality worldwide, the advertising and media industry has been rightly focused on improving its diversity in ads. So far, most of the public conversation has been about race and gender. But, with the Paralympics bringing the topic of […]
Using aCPMs to derive the most efficient media channel for video attention
Cost pers are the main currency in performance marketing. But, here’s one that you might not be familiar with yet – ‘cost per thousand seconds of attention, or aCPM as it has been named in a new report by Ebiquity which looks at the amount of attention that different video ad formats command. Something vitally […]
A quick, simplistic framework for evaluating media opportunities
Continued testing of new advertising opportunities is key to a brand’s growth. With the media world constantly diversifying, the volume of testing opportunities available has expanded into the thousands. When every media owner is touting their offering as the best, how do you quickly narrow down which tests to prioritize? To do this, we need […]
The Piers Morgan effect: the role of controversy and brand safety in the world of TV
Just over a month ago, media outlets all over the UK shared the breaking news: Piers Morgan had resigned as a host of ITV’s Good Morning Britain, following his highly controversial comments about Meghan Markle just the night before. After years of being part of the driving force for attracting the morning show’s viewers, ITV […]
