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New Deliveroo ad platform provides advertising opportunity
Deliveroo has launched its new advertising platform – Deliveroo and Ecommerce – enabling consumer brands (primarily o...
Demand generation for start-ups
Demand generation, in short, involves targeting broadly to widen the potential pool of consumers, whilst driving meas...
How are online-born brands growing with TV?
TV essentially provides a ‘shop window’ for online brands and is also seen positively by consumers; conveying trust, ...
Is CTV trying to replace linear?
Connected TV (Smart TV) household penetration has increased from 11% in 2014 to 76% in 2022. CTV is an attractive p...
The impact of longer and more frequent TV ads
What will the impact of longer TV ads have on advertisers and viewers? We could be seeing more advertising on UK tele...
GDPR lawful basis for processing
It is crucial to protect all customers when processing their personal data, which is why the GDPR has issued six base...
The importance of media measurement in a mercurial world
The ability to accurately quantify campaign results is crucial to effectively understanding where, when and how marke...
YuMOVE partner with ARM across all ATL media
YuMOVE have partnered with All Response Media, working across all ATL media and social channels. ARM will be supporti...
How much do you know about the ‘60/40’ advertising budget split?
The 60/40 (brand/performance) advertising budget split was originally highlighted as a starting point for businesses ...
Are more brands returning to ‘traditional’ marketing?
As digital marketing technologies have developed significantly, more marketers have prioritised investing into digita...
Is Love Island’s partnership with Reddit high-risk?
ITV’s Love Island team is to interact with its Reddit community page in a unique sponsorship deal, as Reddit has bee...
IMDb TV streaming service rebrands as Amazon Freevee
Amazon has announced that its ad-supported streaming service, IMDb TV, will be rebranded as Amazon Freevee from April...
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