Deliveroo has launched its new advertising platform – Deliveroo and Ecommerce – enabling consumer brands (primarily on the grocery side) to advertise to millions of Deliveroo’s monthly users. Advertising opportunity will be within Deliveroo’s order tracker page, with new formats launching across the app, as part of email, search listings, social and push notification campaigns […]
Archives for 2022
Demand generation for start-ups
Demand generation, in short, involves targeting broadly to widen the potential pool of consumers, whilst driving measurable demand for a product/service. Demand gen focuses on discovering prospects that already exist, as well as stimulating interest with a new audience. Often, brands aim to drive demand by supplying a solution (within a product or service) for an […]
How are online-born brands growing with TV?
TV essentially provides a ‘shop window’ for online brands and is also seen positively by consumers; conveying trust, quality, and credibility (Thinkbox). Many online-born businesses increased their investment in TV advertising in 2021. Between January-July 2021, online-born businesses invested £559.9 million in TV advertising alone in the UK (Nielsen) for linear TV advertising spend, which […]
Is CTV trying to replace linear?
Connected TV (Smart TV) household penetration has increased from 11% in 2014 to 76% in 2022. CTV is an attractive proposition to many advertisers, with the potential to combine the impact of high-quality AV content with digital targeting; reaching an audience that is proactively choosing content. Whilst many industry leaders see CTV playing a key […]
The impact of longer and more frequent TV ads
What will the impact of longer TV ads have on advertisers and viewers? We could be seeing more advertising on UK television as Ofcom announced it is considering relaxing the rules governing the frequency and length of ad breaks and allowing more product placement within shows. The news comes as UK broadcasters are facing growing […]
GDPR lawful basis for processing
It is crucial to protect all customers when processing their personal data, which is why the GDPR has issued six bases to rely upon. For businesses, three main elements are consent, legal obligation, and legitimate interest of the individual. Nathan OnojeghuoData Protection Executive 1. Consent As well providing protection, the GDPR also enables individuals to […]
