CTV has the potential to combine the impact of high-quality AV content with digital targeting and dynamic messaging, making it an attractive proposition. Some industry leaders see CTV playing a key role in the future of advertising, whilst others think that there’s some way to go before it really starts to deliver. Research from VideoWeek […]
Archives for 2022
How can brands use QR codes with TV?
A QR code can take a TV viewer directly to a product or promotion, acting as an on-screen shop window for advertisers. Since the pandemic, we’ve seen wider use of QR codes across sectors. The impact of the use of QR codes by the NHS track and trace has likely provided the breakthrough that had once eluded […]
Brooks picks All Response Media as Pan-European media agency of record
Brooks picks All Response Media as Pan-European media agency of record Brooks has appointed All Response Media to handle its media planning and buying account, after a competitive pitch run by the AAR Group that started in October 2021. The final shoot out involved 3 other agencies. The scope of the appointment, which is effective […]
Fast food delivery usage continues to rise
New data reveals that 36% of us get fast food delivered, which is up by 28% from two years ago. Fast food delivery has been on the rise for some time, and the pandemic has only accelerated this trend. Today, a total of 74% (40 million) adults say that they use takeaway or fast food […]
The carbon calculator: working towards a net-zero target
The IPA’s Media Climate Charter launched in June 2021 to support advertising agencies on their journey to a zero-carbon future. The charter provides the tools and resources for agencies to demonstrate action being taken in response to the climate crisis. The carbon calculator – the sites core tool – can be used on campaigns to quantify emissions of the […]
Is sustainability key when targeting Gen Z’s?
Companies that fail to demonstrate a sustainable initiative could be losing interest amongst Gen Z’s, according to research by student marketing platform Student Beans. Sustainability remains in people’s minds despite the uncertainties and financial insecurities caused by Covid-19 with 82% of consumers agreeing that issues around sustainability are in fact more top of mind now than before […]
