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You are here: Home / Archives for Sian Smallman

Sian Smallman

TV remote

How are online-born brands growing with TV?

22nd July 2022 by Sian Smallman

TV essentially provides a ‘shop window’ for online brands and is also seen positively by consumers; conveying trust, quality, and credibility (Thinkbox). Many online-born businesses increased their investment in TV advertising in 2021. Between January-July 2021, online-born businesses invested £559.9 million in TV advertising alone in the UK (Nielsen) for linear TV advertising spend, which […]

TV remote

The impact of longer and more frequent TV ads

15th July 2022 by Sian Smallman

What will the impact of longer TV ads have on advertisers and viewers? We could be seeing more advertising on UK television as Ofcom announced it is considering relaxing the rules governing the frequency and length of ad breaks and allowing more product placement within shows. The news comes as UK broadcasters are facing growing […]

clothes hung up on a rail

What can advertisers do with cost-of-living concerns? 

5th July 2022 by Sian Smallman

As cost-of-living concerns rise, shopping habits are inevitably changing, with 38% of shoppers already claiming to have swapped their favourite brands for cheaper alternatives.  How are supermarkets responding?  Some big brands are looking for ways to re-assure increasingly penny-conscious consumers that they are ‘doing their bit’ to support them.  Morrisons confirmed price cuts on over 500 […]

Woman looking through clothes on a rail

Will eBay’s partnership with Love Island influence 16-34 shopping habits long term?

4th July 2022 by Sian Smallman

Marking its partnership with Love Island, eBay has launched a multi-channel campaign showcasing the benefits of second-hand clothing. The video creative shows contestants unboxing clothing sourced from eBay in a bid to demonstrate a variety of pre-loved clothes that can be found online.   As part of a wider campaign, the site will also receive product […]

Dog with tounge out

YuMOVE partner with ARM across all ATL media

29th June 2022 by Sian Smallman

YuMOVE have partnered with All Response Media, working across all ATL media and social channels. ARM will be supporting Yumove in campaign planning and buying, measurement and cross-channel attribution, as well helping to launch a new dental product later in the year. Malcolm Landers, Business Director at All Response Media, says: “We are really excited […]

Leeds skyline

ARM Leeds office expands following record financial year

23rd June 2022 by Sian Smallman

Following a record financial year in 2021, our Leeds based office continues to grow, hiring 4 new people in the last month and taking headcount over the 40 mark.  Samantha Faulkner has joined as Account Director, having previously spent a number of years with Carat/iProspect. Muhammad Raza has joined as Senior Media Executive, with planning […]

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