TV essentially provides a ‘shop window’ for online brands and is also seen positively by consumers; conveying trust, quality, and credibility (Thinkbox). Many online-born businesses increased their investment in TV advertising in 2021. Between January-July 2021, online-born businesses invested £559.9 million in TV advertising alone in the UK (Nielsen) for linear TV advertising spend, which […]
The impact of longer and more frequent TV ads
What will the impact of longer TV ads have on advertisers and viewers? We could be seeing more advertising on UK television as Ofcom announced it is considering relaxing the rules governing the frequency and length of ad breaks and allowing more product placement within shows. The news comes as UK broadcasters are facing growing […]
What can advertisers do with cost-of-living concerns?
As cost-of-living concerns rise, shopping habits are inevitably changing, with 38% of shoppers already claiming to have swapped their favourite brands for cheaper alternatives. How are supermarkets responding? Some big brands are looking for ways to re-assure increasingly penny-conscious consumers that they are ‘doing their bit’ to support them. Morrisons confirmed price cuts on over 500 […]
Will eBay’s partnership with Love Island influence 16-34 shopping habits long term?
Marking its partnership with Love Island, eBay has launched a multi-channel campaign showcasing the benefits of second-hand clothing. The video creative shows contestants unboxing clothing sourced from eBay in a bid to demonstrate a variety of pre-loved clothes that can be found online. As part of a wider campaign, the site will also receive product […]
YuMOVE partner with ARM across all ATL media
YuMOVE have partnered with All Response Media, working across all ATL media and social channels. ARM will be supporting Yumove in campaign planning and buying, measurement and cross-channel attribution, as well helping to launch a new dental product later in the year. Malcolm Landers, Business Director at All Response Media, says: “We are really excited […]
ARM Leeds office expands following record financial year
Following a record financial year in 2021, our Leeds based office continues to grow, hiring 4 new people in the last month and taking headcount over the 40 mark. Samantha Faulkner has joined as Account Director, having previously spent a number of years with Carat/iProspect. Muhammad Raza has joined as Senior Media Executive, with planning […]