B2B is business-focused, which means that although you are selling a product or a service, that key messaging is going to be completely different to what it would be in B2C. In our latest episode, we dive into the essential differences between B2B and B2C marketing, emphasising the importance of targeted audience segmentation and resource […]
Digital
[Podcast] Episode 6: Industry/TV What changes have we seen in the last 12 months?
Creativity is significant in shaping product offerings and brand stories, but there’s a delicate balance between brand-building and direct response tactics. In our latest episode, we explore the importance of targeted audience segmentation, efficient allocation of resources, and the invaluable role of ARMalytics in making data-driven decisions. Additionally, we explore lead harvesting techniques, strategically leveraging […]
Charity Advertising Report
Be on the lookout for the following brands Charity Industry Trends Visits decline for the Charity sector despite an increase in media investment. In comparison to Oct 2021-22 & 22-23, there’s been a 3% decline in visits for the charity sector despite a 12% increase in media investment. The cause is the combination of high […]
[Podcast] Episode 5: Tips for Maximising The Effectiveness of Direct Response Advertising
To get the maximum effectiveness out of a direct response campaign – there are various different factors you need to consider. In our latest episode, we explore the different ways to maximise the effectiveness of your direct response. We cover the importance of creativity in product offerings and brand narratives, balancing brand-building and direct response […]
Travel Advertising Report
Be on the lookout for data and insight on the following Travel companies and more: Travel Industry Trend Using Google Trends historical data, we can see how the topic ‘Holiday’ in the UK (which is linked to the interest/intent to book a holiday) has returned to pre-pandemic levels. As you can see above also, the […]
[Podcast] Episode 4: What is WRP and what does it mean for your advertising?
Unlocking the full potential of media planning requires a profound understanding of our clients’ customers—not just their demographics. That means understanding their behaviours and activities throughout the day. In our latest episode, we delve into the core concept of understanding our clients’ customer bases beyond mere demographic knowledge. We look to understand what they’re doing […]
