Press & Inserts

Product dispatch, the sister of inserts, are transaction inserts placed within packages, catalogues, or customer letters sent out by retail brands. If used in the right way, they can be more responsive than normal press inserts within a newspaper or magazine. According to our product dispatch media owners, there are a few reasons why this […]

VAS (Visual Attention System) is an online analysis tool that simulates how we take in things at first glance, even before we’re fully aware of what we are looking at and is a new way of helping to analyse and validate print creative. VAS produces 4 different forms of results and each has its own […]

It’s recently been announced that Paul Dacre, the controversial editor of the Daily Mail for the last 26 years, is stepping down in November, while the current editor of the Mail on Sunday, Geordie Greig, has been announced as his successor. Despite the Mail on Sunday being seen as the sister paper to the Daily, […]

National Readership Survey (NRS) was the gold standard in press readership research for over 60 years, however latterly it had struggled to keep pace with the changing digital world. That started to change just over 3 years ago when Publishers Audience Measurement Company (PAMCo) won the contract to take over from NRS. While NRS was […]

The Audit Bureau of Circulation (ABC) recently released their bi-annual audit on consumer magazine circulations and despite some ups and downs in individual sectors, overall the results for consumer magazines have been quite good. The market is only down 1.5% period-on-period (PoP) and 4.1% year-on-year (YoY). That said, yet again it’s the once buoyant women’s […]

On 6th February, there was an interesting story to come out of Downing Street, and for a nice change, it wasn’t about the Brexit negotiations. Instead, the headline was Theresa May’s government is to launch a review into the national and local press, with the aim of assessing whether state intervention was needed to preserve […]