Kicking off the year with a bang, we’re rounding up four major news stories that broke over Christmas, including: Netflix refunding advertisers due to underdelivery Meta fined $390 over data protection breach TikTok under scrutiny once more PWC’s predictions for the UK market in 2023 Netflix refunding advertisers due to underdelivery of ad-funded tier Netflix […]
World Cup 2022 TV & Digital advertising opportunities
With the games kicking-off during the busy Q4 Christmas and Black Friday period (21 November – 18 December), the 2022 World Cup will be a first for many brands competing for consumer attention and engagement during peak. What should advertisers consider? During a period in which UK advertisers would usually be planning their festive […]
Could Twitter boost e-commerce opportunity with Shopify integration?
Twitter announced a new partnership with Shopify in the US, as it looks to expand further into e-commerce. The partnership will allow merchants to link their accounts and display up to 50 products in a carousel format, essentially acting as an online shop window. This is currently only available to US-based merchants but could roll […]
Are more brands returning to ‘traditional’ marketing?
As digital marketing technologies have developed significantly, more marketers have prioritised investing into digital channels such as social media and search. However, recent evidence suggests another shift is taking place – this time, back to traditional channels. In August 2021 and February 2022, marketers predicted that “traditional advertising spending would increase by 1.4% and 2.9%, […]
How can charities recruit essential donors in challenging conditions?
New TGI data reveals that almost half (43%) of GB adults claim to have donated to charity in the last 12 months, with 6 million of them claiming to have donated over £100. Despite the proportion of GB adults donating over £100 staying relatively consistent over the years, it seems the overall number of adults […]
Was the marketing industry ever really in ‘crisis’?
Marketers have allegedly been facing an effectiveness ‘crisis’ – which would suggest that the ability to sell through advertising whilst driving long-lasting profit, has been declining. However, new data confirms that this is not the case, and ROI from online advertising has been increasing for the past five years. Short-termism and creative effectiveness The Crisis […]