Creativity is significant in shaping product offerings and brand stories, but there’s a delicate balance between brand-building and direct response tactics. In our latest episode, we explore the importance of targeted audience segmentation, efficient allocation of resources, and the invaluable role of ARMalytics in making data-driven decisions. Additionally, we explore lead harvesting techniques, strategically leveraging […]
TV Campaigns Analysed
Gtech vs. Vax: Who cleans up in the cordless vac TV ad battle?
Your latest Adquirer analyses the TV campaigns of household heavyweights, Gtech and Vax, to see which advertiser utilises their budgets the most effectively, whilst delivering key features in an impactful manner. We explore their creative and media strategies and look at how can you apply these learnings to your own TV advertising activity. Timeframe: October […]
Trivago vs. Hotels.com: Who has the most effective campaign?
This month’s Adquirer covers travel titans Trivago and Hotels.com as we delve into their campaigns and analyse how they deploy their differing creative strategies to cut through the congested travel marketplace. So, how do their approaches differ, who has the most effective and efficient campaign, and crucially, how can you apply these learnings to your […]
Furniture Village: The tried and tested route with a smile
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated cost per web visit results are provided by our data scientists, utilising sources including Hitwise, Nielsen and BARB. This month, we look at four different home furnishing advertisers with a similar target audience: indexing highly […]
Oak Furniture Land: Big spends and broad media horizons
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated cost per web visit results are provided by our data scientists, utilising sources including Hitwise, Nielsen and BARB. This month, we look at four different home furnishing advertisers with a similar target audience: indexing highly […]
SCS: Bold and straight to the point with urgency
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated cost per web visit results are provided by our data scientists, utilising sources including Hitwise, Nielsen and BARB. This month, we look at four different home furnishing advertisers with a similar target audience: indexing highly […]
