It’s the run-up to Christmas, which means the return of several flagship programmes from the big broadcasters. Over the last couple of weeks, ITV have relaunched the X Factor, where ratings continue to slide: 15 adult TV rating points (TVRs) in 2017 vs 16 adult TVRs in 2016. The Great British Bake Off has found […]
TV
Netflix is the new TV…
At least that is what founder Reed Hastings would have us all believe! However, it is a black and white (or maybe orange?) fact that Netflix and its like are very much the darlings of Wall Street at the moment. Their share price took another upturn earlier this week, where they were trading at a […]
Effectiveness in the digital era – a ‘one size fits all’ approach to TV strategy?
At the back end of last year, Les Binet and Peter Field were once again the source of much industry debate, with the release of their study: ‘Effectiveness in the Digital Era’ – the natural follow up to 2011’s ‘The long and the short of it’, which used the IPA databank to examine how different […]
Do it for Denmark! How the Danes made sex sell
In 2014, Denmark’s declining birth-rate was at a 27 year low. With just 1.7 children per family there was concern that the relatively small population could not sustain itself in the future. Danish travel company Spies Rejser addressed the problem with a ‘Do It For Denmark’ ad campaign calling on couples to take a city […]
Can independent sales house thrive in the current TV market?
10 years ago, the UK TV landscape had double the sales points that now exist, with the likes of IDS (Virgin Media’s ad sales house), Viacom and Channel 5 all offering unique opportunities to advertisers and agencies alike. Although many of the same channels can still be accessed today, the way they are sold has […]