Google recently shared updates about the Digital Markets Act (DMA) and how they’ll impact search results in European Economic Area (EEA) countries. Below is a list of some of the changes that you can expect: A more enhanced search experience When users in EEA countries search for things like “restaurants near me,” they’ll see more […]
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ARM Reels – Animal Charity Brands Reel Review Session
For the second session of our Reel Reviews, we turned our attention to the Charity Sector – specifically Pet/Animal charities. These two combined sub-sectors account for around 20% of the overall Charity industry spend. We picked seven brands and looked at their most expensive ads between the period of August 2023 – January 2024. Unsurprisingly, Christmas […]
ARM Reels – Cruise Brands Reel Review Session
All Response Media has been around for over 25 years, and in that time we’ve worked on enough campaigns to know what (and what doesn’t) work. ARMreels is a panel led initiative where our experts review category-specific video format creatives against 10 different consumer variables. For the first session of our ARMreels Reviews, we set […]
Love Island All Stars
Monday 15th January 2024 saw the return of Love Island on ITV1, ITV2 AND ITVX with an ‘All Star’ twist. The new series saw the return of former Love Island members as well as host Maya Jama. The first episode on ITV1 averaged 941,000 adult viewers and peaked at 1.2 million, ITV2 averaged 461,000 adult […]
Protected: Direct Response Mastery: Actions for CMOs and Marketing Directors
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Is Love Island’s partnership with Reddit high-risk?
ITV’s Love Island team is to interact with its Reddit community page in a unique sponsorship deal, as Reddit has been announced as the official fan partner for the eighth series. The partnership highlights Reddit as “the place for fans to come together, discuss their favourite Islanders and have a voice behind the unfolding moments throughout […]
