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For the second session of our Reel Reviews, we turned our attention to the Charity Sector – specifically Pet/Animal charities. These two combined sub-sectors account for around 20% of the overall Charity industry spend. We picked seven brands and looked at their most expensive ads between the period of August 2023 – January 2024. Unsurprisingly, Christmas […]

All Response Media has been around for over 25 years, and in that time we’ve worked on enough campaigns to know what (and what doesn’t) work. ARMreels is a panel led initiative where our experts review category-specific video format creatives against 10 different consumer variables. For the first session of our ARMreels Reviews, we set […]

Monday 15th January 2024 saw the return of Love Island on ITV1, ITV2 AND ITVX with an ‘All Star’ twist. The new series saw the return of former Love Island members as well as host Maya Jama. The first episode on ITV1 averaged 941,000 adult viewers and peaked at 1.2 million, ITV2 averaged 461,000 adult […]

Excluding the King’s Christmas Broadcast, which was simultaneously cast across BBC, ITV and Sky News, BBC One dominated Christmas day delivering eight of the most watched programmes across all terrestrial channels. This is two more than last year. SH Time Programme TV Overnight Viewing 2023 TV Overnight Viewing 2022 1 BBC1 15.00 King’s Speech 5.9 […]

With a massive TV audience of 3.7 million viewers (peak), last night’s World Darts Championship saw the most watched non-football event on Sky Sports ever. Prior to that, the previous record for a darts final was 1.65 million (peak) in January 2015, when Gary Anderson beat 16 time world champion Phil Taylor. There’s no doubt […]

The Horizon post office scandal first made waves in the news back in 2016, and the following investigation made headlines once again in 2020. Now, three years later, and the ITV drama has sparked a national outcry. More people are tuning in to the story, and searches for ‘Post Office’ are hitting record highs on […]