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Advertisers: Have you considered the Irish TV Market?
TV remains the most powerful medium for brands looking to get their message out, and if your product or service is av...
Product dispatch: a media your campaign is missing?
Product dispatch, the sister of inserts, are transaction inserts placed within packages, catalogues, or customer lett...
TV sponsorship – the new performance channel
Over the last decade, opportunities under the umbrella of TV sponsorship have moved forward significantly. When previ...
SEO Newsletter June
Google: 15% Of All Queries are Still Never Seen Before It may come as a shock to learn that 15% of all web searches e...
Furniture Village: The tried and tested route with a smile
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a...
The BVOD challenge
Last month, media agencies from across the UK congregated in both London and Manchester for the Bigger Picture event ...
Sky AdSmart: What is it and should we be using it?
By the end of 2017, Sky AdSmart had reached a couple of landmarks: Clydesdale bank became the 10,000th campaign launc...
Why embrace change when you can put your prices up?
One thing you can rely on time and time again, is that sales houses will say they have to put their prices up in the ...
Long-term or short-term? Brand or direct response TV?
Here are a few facts that go some way in demonstrating that TV is, and will remain, the most effective advertising me...
The Profit Ability of TV
The Profit Ability of TV – TV delivers 71% of the total profit generated by advertising, at the greatest effici...
What are the limits of influencer marketing? Are influencers or brands just fed up?
Following #BloggerGate, in which an influencer was publicly shamed on Facebook by a hotel owner in Dublin, one main q...
‘Direct Response’ influencer marketing
Influencer marketing is described by Wikipedia as: “A form of marketing in which focus is placed on influential peopl...
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