BARB, the official source of UK television viewing figures, has for the first time started reporting the number of people watching programmes across four different screen types. From the 25th September 2018, BARB is producing daily viewing figures, which break down the number of people watching programmes on TV sets, tablets, PCs and smartphones. BARB […]
TV
Ofcom report: How consumer behaviour is changing
August saw the release of the report, Ofcom: The Communications Market 2018, which is a rich piece of research on how a decade of technological advancements have affected consumer behaviour. Some highlights of the report have been extracted and shown below: Market overview 5.2% of households spend was on communications services (£124.62 per month); 70% […]
Are sports viewers leaving Sky?
Our biggest saleshouse in the UK, Sky, has been having a particularly tough time recently. The hot summer weather caused impacts to fall heavily across their portfolio, whilst competitors have been stepping on their toes by becoming more involved in live sports broadcasting. Sky built their business through the Premier League and BT used sport […]
Infomercials: The more you tell, the more you sell
With an estimated 0.2% of the total TV market revenue, long-form TV (or infomercials) makes up only a small amount of the total TV landscape. But this doesn’t mean they should be ignored – Used mainly by retailers, they can provide a useful entry point for many advertisers as the price point is very low […]
What opportunity does Cinema represent for UK advertisers?
Investment in Cinema advertising has increased by 40% between 2013 and 2017, securing the medium a 2.2% share of all advertising investment, up from 1.7%. In the same period, TV advertising investment increased by £750M, increasing share from 39.9% to 41.8%, whereas Print posted a significant decline of £1.1BN, dropping 12% points. [1]. This is mainly […]
ITV restyles itself as ‘more than TV’
Having recently posted six-month figures showing a 2% increase in advertising revenue and a huge 48% increase in online revenues, these figures indicate positive news for ITV heading into the second half of the year. However, England’s unexpected world cup success and continued growth of Love Island have played a key role in driving this […]