The current emphasis on climate change within advertising is significant, with COP26 concluding its strategies, and the pandemic arguably bringing wider focus on a better, healthier world (Source: BBC). Although it’s been a pressing issue for some time, sustainability is now at the top of the agenda for many advertisers and brands. Sustainability hasn’t left people’s minds, despite the uncertainties and financial insecurities caused by Covid-19. In fact, 82% […]
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Location data collection firm admits GDPR breach
Huq, a company that sells location data, has revealed that some of the information they have obtained was done without seeking consent from the users. Huq uses location data from apps and sells it to clients. It told the BBC that two app partners had not requested user consent. One of the app developers admitted […]
Fundraising fears in the Netherlands no more
With COVID-19 imposing lockdowns back in March 2020, a multitude of advertisers went off air with it. However, this was the opposite for many charity brands. Not only did their media spend increase during the 2020 lockdown, but so did their return on investment. Amsterdam’s All Response Media office manages an array of dutch national […]
Gen Z and Female mobile and gaming trends
Once considered a space for a particular person with a particular set of interests, the gaming industry has boomed in recent years, with a wide range of new people joining the so-called movement fuelling gaming trends. No longer for just the ‘nerds’, gaming is now widely considered a sport. With the launch of the Olympic […]
GDPR: NHS digital “data grab” on hold
Earlier this year, the scheme was promoted by NHS digital. Patient data was to be collected and according to NHS Digital, the data will be used to: inform and develop health and social care policy, plan and commission health and care services, enable research, and provide individual care in exceptional cases. It has been said […]
