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Direct Response Mastery: Actions for CMOs and Marketing Directors
“The media landscape is undergoing a profound transformation, driven by the rise of short-form content, advance...
Commercial media is not struggling against streaming giants
The IPA’s TouchPoints survey gives us the most in-depth view of how people spend their media day, by measuring and re...
Netflix Basic with Ads – a new era for TV?
What’s new? Whilst initially rejected by Netflix founder Reed Hastings, after much speculation, Netflix has ann...
Over 55s are appearing in under a third of TV ads
Over 55’s are appearing in just 23% of TV ads, despite accounting for 65% of TV impressions and controlling 60%...
The six principles for successful data governance
I recently had the pleasure of attending the Big Data London conference, gaining insight into the latest developments...
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