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Direct Response Mastery: Actions for CMOs and Marketing Directors
“The media landscape is undergoing a profound transformation, driven by the rise of short-form content, advance...
Commercial media is not struggling against streaming giants
The IPA’s TouchPoints survey gives us the most in-depth view of how people spend their media day, by measuring and re...
Netflix Basic with Ads – a new era for TV?
What’s new? Whilst initially rejected by Netflix founder Reed Hastings, after much speculation, Netflix has ann...
Over 55s are appearing in under a third of TV ads
Over 55’s are appearing in just 23% of TV ads, despite accounting for 65% of TV impressions and controlling 60%...
The six principles for successful data governance
I recently had the pleasure of attending the Big Data London conference, gaining insight into the latest developments...
Can connected TV drive retail success?
As media consumption habits evolve, retailers must decide how quickly to test emerging channels, and how much budget ...
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