The pressure caused by the cost of living, combined with Christmas, and the World Cup is making for an interesting last quarter of the year to say the very least. It’s unlikely the UK consumer will maintain the same Christmas shopping routine this year. At the moment, only one in fourteen people say that they […]
SEO
How to stay on top of the YouTube search algorithm
New TGI data reveals that the majority of social media users associate YouTube with being more entertaining, inspiring, and trustworthy in comparison to other major online channels. But how much of YouTube’s content is a result of its complex algorithm? What social media users associate with the following websites (by %): With fans likely to turn […]
3 things to do if negatively impacted by Google update
Google has introduced a ‘helpful content update’ – but how could this impact your site? Google’s latest algorithm update aims to crack down on clickbait written for higher search rankings. The update is sitewide, meaning it has the potential to affect all pages. What will change? Google is constantly working to improve the way it […]
ARM Leeds office expands following record financial year
Following a record financial year in 2021, our Leeds based office continues to grow, hiring 4 new people in the last month and taking headcount over the 40 mark. Samantha Faulkner has joined as Account Director, having previously spent a number of years with Carat/iProspect. Muhammad Raza has joined as Senior Media Executive, with planning […]
ARM promote Daisy San to Head of Data Science
Since joining the agency as a Data Intern in 2014, Daisy San has now been promoted to Head of Data Science. Daisy has gone from strength to strength, helping to continuously grow the independent asset that we have today; ARMalytics®. Waldu Woensdregt, Chief Technology Officer commented on the promotion: “I am fortunate to have been […]
Actegy Health choose ARM to launch Revitive in Italy
Actegy Health has appointed All Response Media to handle their media activities in Italy, e.g., the online and offline (and more specific DRTV activities) media planning, buying and optimisation. Revitive is launching 3 devices in Italy (Medic, Medic + Ginocchia and ProSalute) on the 30th of May on their website Revitive.it and Amazon.it. The campaign […]