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Black Friday Learnings with Shark: BVOD & Radio
A strong Black Friday/Cyber Monday campaign sets the tone for Christmas period and can make or break the year – and i...
GB News falls behind on audience ratings
Journalistic heavyweight Andrew Neil this week “resigned” as chairman and lead presenter of GB News, just 3 months in...
There’s no diversity without disability in advertising
Over the past year, particularly after the tragic murder of George Floyd sparked conversations on prejudice and equal...
4 trends to help grow your charity brand
Giving never grows old, but the older we get, the more likely we are to give to a charity. 23.8% of 15-24s are willin...
Gen Z and Female mobile and gaming trends
Once considered a space for a particular person with a particular set of interests, the gaming industry has boomed in...
GDPR: Getting rid of cookie pop-ups
The ICO have announced that the Department for Culture, Media and Sport has in the past few days stated that John Edw...
Latest consumer magazine trends for 2021
ABC released a conglomeration of data insights around the latest consumer magazine trends and behaviours, providing a...
SEO tips for effectively structuring content
It’s not just about what you say, but how you say it. Your content needs to stand out in the overabundance of informa...
Using aCPMs to derive the most efficient media channel for video attention
Cost pers are the main currency in performance marketing. But, here’s one that you might not be familiar with yet ...
The Piers Morgan effect: the role of controversy and brand safety in the world of TV
Just over a month ago, media outlets all over the UK shared the breaking news: Piers Morgan had resigned as a host of...
A quick, simplistic framework for evaluating media opportunities
Continued testing of new advertising opportunities is key to a brand’s growth. With the media world constantly divers...
Which ads do people trust most?
On the back of your favourite magazine, throughout your favourite TV programmes and alongside the road, you come acro...
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