Google has recently announced the launch of programmatic native ads on DoubleClick Bid Manager (DBM) which let advertisers better integrate their ads into the mobile viewing experience, and help evolve ads online to a composition more accepting to the audience – thus counteracting ad blocking. This change will help improve user experience in a number […]
ARM Blog
The latest youth trends: honesty, speed and genuineness
We recently attended the Voxburner Youth Marketing Strategy 2016 to find out what 16-24 year olds are talking about, what media channels they are interested in and what captures their attention. The two day event was interesting and brought together over a thousand brands, universities, agencies and youth organisations to explore and hear about the […]
Sky Kids App
Earlier this month, Sky launched a new app specifically aimed at kids aged 3 to 9, cleverly named the Sky Kids App. Free to Sky customers, it offers a fun and safe way for pre-schoolers to nine year olds to enjoy a huge host of programming, not just from the Sky Media family. For example, […]