Here are a few facts that go some way in demonstrating that TV is, and will remain, the most effective advertising medium in the complex and ever-changing media landscape: “Investing in TV increases effectiveness by 40%, making it the most effective medium”. – IPA ‘Effectiveness in a changing media landscape’, 2017 “TV advertising best is at […]
ARM Blog
Smart Life Insurance: Eggs in Jeremy Kyle’s basket
Each month we provide insight into the creative and media strategies behind the campaigns of industry-leading advertisers, with estimated costs per web visit results provided by our data scientists utilising sources including Hitwise, Nielsen and BARB. In the latest Adquirer, we look at three different life insurance advertisers, each with their own approach to convincing […]
The Beast from the East….and its effect on TV
The Beast from the East hit the UK last week. It was the worst snow for 16 years and left thousands snowed in unable to go about their daily routines; roads were closed, trains/flights were cancelled, hundreds of schools were closed, and some businesses advised workers to stay at home. Suddenly, we had a significant […]
What are the limits of influencer marketing? Are influencers or brands just fed up?
Following #BloggerGate, in which an influencer was publicly shamed on Facebook by a hotel owner in Dublin, one main question is being raised: Are influencers taking it too far, or are brands just fed up? To recap the facts, YouTube vlogger Elle Darby asked the Charleville Lodge Hotel in Dublin for a free stay for […]
‘Direct Response’ influencer marketing
Influencer marketing is described by Wikipedia as: “A form of marketing in which focus is placed on influential people, rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.” Identify someone who can influence your customers’ purchase decision and get […]
If you don’t have a voiceover in your TV ad, look away now!
As with most advertisers with All Response Media, the response is the main measure of the success of our TV campaigns and other media channels. Maintaining response as a measure of success while moving towards a brand TV creative is certainly a challenge, but the two are certainly not mutually exclusive. It is vital to […]
