At the back end of last year, Les Binet and Peter Field were once again the source of much industry debate, with the release of their study: ‘Effectiveness in the Digital Era’ – the natural follow up to 2011’s ‘The long and the short of it’, which used the IPA databank to examine how different […]
ARM Blog
Gone in 6 seconds
YouTube’s Bumper ads have been around for almost a year now and having been a brand opportunity to date, there may be a performance side to the format. For those not familiar, Bumper ads are 6 second, non-skippable pre-roll video ads that are most suited to grabbing the attention of mobile users snacking on short-form […]
Do it for Denmark! How the Danes made sex sell
In 2014, Denmark’s declining birth-rate was at a 27 year low. With just 1.7 children per family there was concern that the relatively small population could not sustain itself in the future. Danish travel company Spies Rejser addressed the problem with a ‘Do It For Denmark’ ad campaign calling on couples to take a city […]
Can independent sales house thrive in the current TV market?
10 years ago, the UK TV landscape had double the sales points that now exist, with the likes of IDS (Virgin Media’s ad sales house), Viacom and Channel 5 all offering unique opportunities to advertisers and agencies alike. Although many of the same channels can still be accessed today, the way they are sold has […]
