BVOD is an ever-increasingly used acronym amongst sales houses, agencies and clients. But what actually is BVOD and how can we plan and measure it as part of our media plans? Here is a snapshot… The who, what and where? BVOD stands for broadcaster video-on-demand, which is the content and programming made available on-demand by […]
ARM Blog
Tracking issues and solutions of single page websites
Do you have recurring issues with your tracking on your website? Perhaps you have implemented Google Tag Manager, but it only fires tags on the homepage of the website. Or your website URL stays the same when you navigate from one page to another… Perhaps your website is setup as a single-page format, or ‘single-page […]
How do BARB forecast TV viewing habits changing into the 2020s?
Last Tuesday, 15th October, All Response Media had several attendees at BARBs event ‘Understanding Viewers in the 2020s’. The event was pitched as an opportunity to hear how viewing behaviour would evolve into the 2020s and for us to understand how BARB would be looking to stay at the forefront of measuring these changes. So, […]
Controlling uncertainty: Managing the impact of external factors on TV campaigns
External influences including political, social and even meteorological issues affect your daily choices (more than you may realise) and so can have a significant consequence on the response rates of TV campaigns. This is particularly true for the third sector when donating to a charity may be considered a ‘luxury’ by some, meaning that external […]
Radio has a large reach – Audio can be both BIG and small
Radio can reach large audiences with 65% of the population tuning into commercial radio each week, that’s over 36m people listening for an average of 5 hours each week. Radio can offer national coverage with DAB – (DAB listening now accounts of 56% off all listening) and through large media owner networks such as the […]
Sky… The TV audience alchemists
How much are individual TV spots worth when no-one is watching them? It’s not a trick question! The UK TV audience measurement panel, BARB, records millions of spots as ‘zero-rated’: officially, no-one is watching them. In the traditional TV trading world, they’re worth zero. Zilch. Nada. But, in Sky’s world, they’re worth much, much more… […]