Amazon Dash has launched in the UK, making some purchases instant with just one tap of a physical touch button: the modern world. The buttons are small Wi-Fi enabled gadgets that can be placed around the house. These have been available in the US since last year when the timing of the initial announcement on […]
ARM Blog
Device bidding – Back to the Future!
In 2013, Google removed the ability in its AdWords platform to target devices separately. They wanted to match PPC advertiser exposure on mobile devices to the traffic levels. Google were of course right in their predictions, as we have since seen significant increases in mobile traffic for almost every vertical; typically, over 50% of traffic […]
Do it for Denmark! How the Danes made sex sell
In 2014, Denmark’s declining birth-rate was at a 27 year low. With just 1.7 children per family there was concern that the relatively small population could not sustain itself in the future. Danish travel company Spies Rejser addressed the problem with a ‘Do It For Denmark’ ad campaign calling on couples to take a city […]
Facebook testing auto-sound-on video ads
To date Facebook video ads have been auto-muted with the user having the option of turning sound on (industry figures suggest only 15% of people are doing so). The reason for this auto-muting to date has been that Facebook’s own research demonstrated that 80% of people react negatively to video ads with auto-playing sound. This […]
Do quick wins exist in SEO?
Some businesses that look to invest in SEO activity may not fully understand how it works and expect to see quick wins or instant results when carrying out SEO activity. Unlike most other digital channels, SEO is a strategy to drive natural performance for long-term benefit. Although results are not instant, there are plenty of […]
Paralympics impact across the wider TV market
With over 1.5 million shares, and 5 million YouTube views, the ‘We are the superhumans‘ Channel 4 Paralympics ad is currently in gold medal position as the most shared ad of Rio 2016 with 1 day still to go before the games actually begin. The ad provokes an array of intense emotions, drawing the audience […]
