High CTR% doesn’t equal a high Quality Score Firstly lets agree that yes, click through rate (CTR) percentage is probably the most important factor in determining quality score; however the subtlety that is often overlooked is that CTR% is only used as a proxy for ad relevance. Quality Score (QS) is normalised to account for […]
ARM Blog
500 days of Facebook
Facebook announced last week that they are dropping Blackberry support, which means that moving forward in order to login on the social network the owner needs to go through the mobile version of the website. This is following WhatsApp’s announcement at the end of last month that it will also end support for Blackberry phones […]
2016: The year of speed
Lots of new technology is hardly unusual in the world of digital, however the clear message from Google this year focuses on speed. We all know that in the digital landscape we as humans are an impatient bunch and with (un-optimised) higher quality images, more and more tracking codes, more visual ads, more complex user […]
Doubleclick ups its App game
Google have recently announced that their Doubleclick Digital Marketing suite has added a number of App Install and App Re-engagement features to ensure more effective campaign execution across the Google/Doubleclick tech stack. Firstly, in terms of install tracking, with Android being so close to home for Google they have been able to implement the ability […]
Say goodbye to Google Panda updates
During the middle of January, we saw Google make a big update to their core algorithm; stating that Google Panda is now part of their core ranking algorithm and no longer a separate algorithm. Firstly, a quick recap: What is Google Panda? It was one of Google’s most significant spam-fighting algorithms launched back in February […]
Laser-targeted evening TV ads blast daytime into submission
Traditional acquisition focused TV advertisers have always gravitated towards daytime TV. Why? Lower interest programming, the need to physically remove yourself from watching TV (i.e. by picking up the phone) and lower relative costs of entry of course! But in these modern days of second screening and response-to-web, those first two factors become redundant as […]