Just over a month ago, media outlets all over the UK shared the breaking news: Piers Morgan had resigned as a host of ITV’s Good Morning Britain, following his highly controversial comments about Meghan Markle just the night before. After years of being part of the driving force for attracting the morning show’s viewers, ITV […]
ARM Blog
Maximising postcode data when targeting your audience
One of the most important aspects of media planning is ensuring your advertising is hitting the right people, i.e. your target audience. If you have an existing customer base, you can use their postcode data to help create a detailed profile and unpick their characteristics. Utilising postcode data, you can specify which of your customer […]
Which ads do people trust most?
On the back of your favourite magazine, throughout your favourite TV programmes and alongside the road, you come across different types of advertisements everywhere. But where is the most effective place to put your ads, and when will consumers find them most reliable? We’re aware of the ‘old-fashioned’ methods of advertising such as billboards, print, […]
How to target niche audiences through linear TV campaigns
Linear TV is often wrongly perceived as limited when it comes to audience targeting. As a traditional mass reach channel, the TV audiences that are bought and sold are broadly inclusive. However, using coverage reach and frequency data (CRAFT) from BARB, we can build into our TV plans a wider range of niche audiences. Incorporating […]
The rise and rise of digital audio
Advertisers Increase Their Investment in Digital Audio Since the start of the pandemic, we’ve seen a shift in consumer behaviour across industries, platforms and channel consumption. One of the key areas of growth is digital audio, which may well be cruelly underestimated by some advertisers. From 2015 – following the release of Amazon Alexa, Microsoft […]
The importance of readability for your site content
Clear, concise content. It’s crucial to your website’s performance. It helps broaden your audience and can improve engagement across the site. Yet, this key rule is often lost in the shuffle of content management. When it comes to getting your message across, it’s tempting to be as thorough as possible. But those lengthy sentences and […]
