Last week, we joined the ASA Gambling Update webinar, hosted by CAP gambling advertising policy expert Andy Taylor. The focus of the meeting was to recap on the current state of play across gambling regulations and to discuss the recently announced CAP consultation into the targeting of gambling advertising particularly towards under 18s and other […]
ARM Blog
#BHM: Today’s History Maker, Akala
Continuing our celebration of Black History Month, today we focus on British rapper, journalist, author, activist and poet, Akala. Kingslee James McLean Daley, aka Akala, was born in Crawley, West Sussex, in 1983 to a Scottish mother and Jamaican father. He grew up with his mother “in the cliched, single-parent working-class family,” in Kentish Town, […]
#BHM: Today’s Hero, Maya Angelou
Thankfully not “unsung”, but today’s hero is none other than stunningly influential poet, activist and positive human force, Maya Angelou. If you have a spare 2 minutes today, watch her delivering her inspirational poem, ‘Still I Rise’ (video below). Maya Angelou was a civil rights activist, poet and award-winning author known for her acclaimed 1969 […]
Teleshopping could work for you – it’s not just steak knives and blenders!
In 1993, QVC launched the first 24 hour shopping channel on UK TV. In 2001, brands such as Guthy Renker pushed for longer solus opportunities to drive higher volumes of new customers…and teleshopping as we know it in the UK was born. Originally starting on just a handful channels, teleshopping airtime has now expanded to […]
ITV Breakfast: A fixed price companion to daytime ITV
For any advertisers looking to grow their brand on TV, ITV is understood to be a fantastic driver of traffic due to their huge TV ratings. Their much-loved programming selection and high channel placement (behind only the BBC) play big parts in this. While most will know of their breakfast programmings such as Good Morning […]
eBay’s new programmatic targeting system ahead of cookie changes
eBay’s advertising has taken a leap in preparing for a digital media landscape without third-party cookies with the launch of ‘eBay Advanced Audience Technology’; an audience-targeting product based on its own shopper data and user profiles. The online marketplace will continue to sell ads programmatically in the conventional way, in which demand-side platforms and supply-side […]
