This month, we assess three prominent loan advertisers. In addition to Sunny, we also analysed TV ads from 118 118 Money and Amigo Loans. The first positive for Sunny is the fact that after seeing the ad, its theme tune will remain in your head for the rest of the day! Bobby Hebb’s ‘Sunny’ grooves […]
ARM Blog
118 118 Money: Is their move into finance succeeding?
This month, we assess three prominent loan advertisers. In addition to 118 118 Money, we also analysed TV ads from Sunny and Amigo Loans. Since the 192 replacement boom died down (remember how many 118 variations there were? How soon we forget), 118 118 has pivoted into medium-term loans, but has kept its two exasperating […]
The reach and effectiveness of TV is still indispensable in the digital world
It is unmistakable that screens are an integral part of the life of the consumer, ranging from smartphones and social media to TV and streaming video. The main question for advertisers is: which one is best to reach consumers? After reviewing various surveys, we can conclude that TV is still indispensable for advertisers. The reach […]
Understanding the power of the flagship TV spot!
It’s the run-up to Christmas, which means the return of several flagship programmes from the big broadcasters. Over the last couple of weeks, ITV have relaunched the X Factor, where ratings continue to slide: 15 adult TV rating points (TVRs) in 2017 vs 16 adult TVRs in 2016. The Great British Bake Off has found […]
ARMLife Interview with International Group Account Director Jessica Viles
In this month’s article, we spoke with International Group Account Director, Jessica Viles, about moving from London to Amsterdam, the challenges she faced along the way and her one piece of advice for those looking to move to a new country. Arianna Ross: Tell us a bit about yourself and how you first started in the […]
Netflix is the new TV…
At least that is what founder Reed Hastings would have us all believe! However, it is a black and white (or maybe orange?) fact that Netflix and its like are very much the darlings of Wall Street at the moment. Their share price took another upturn earlier this week, where they were trading at a […]