The latest estimates have 2022 TV spot revenue at –2% down versus 2021 with revenue in H2 expected to be down -9.5% year on year. Helen GrayBusiness Director, All Response MediaLeeds TV Advertising Agency October revenue October revenue is being reported at -10.5% versus 2021, with C4 seeing the biggest decreases out of the big three (C4, […]
ARM Blog
Commercial media is not struggling against streaming giants
The IPA’s TouchPoints survey gives us the most in-depth view of how people spend their media day, by measuring and reporting what people are doing every 15 minutes for 7 days. This data enables us to challenge some of the headline grabbing assertions that the marketing industry loves to publish. One such being that commercial […]
2023 TV market predictions
TV is mostly traded on a supply and demand model, with revenue (demand) and impacts/viewing (supply) both determining price. To be able to predict what may happen in 2023, we need to look at the factors impacting these, as well as the trends from previous years. Inflation from 2019 to 2022 There has been a […]
What is an international data transfer under the GDPR?
International Data Transfers (EU and Adequacy Decision’s) The GDPR was established to protect the rights and freedoms of all individuals whilst utilising their data. Although the GDPR is a European established regulation, the same rights can apply internationally to countries outside of the EU and EEA. The concept of globalisation has established growth in trade, […]
Gap shrinks between the industry’s view of media consumption and reality
It’s been a decade since Thinkbox’s ‘Ad Nation’ study and back then, the research highlighted a chasm between media professionals and the wider UK population. Like Ad Nation, the latest ‘Adnormal Behaviour’ study explores the reality of media consumption versus industry perception, and whilst a gap remains, there is an overall improvement. The study is […]
TV Market Update – November 2022
The latest Warc estimates are forecasting the UK TV market will grow by +2.9% in 2022 with Spot revenue at +1.7% YoY (year on year). This is down 3 percentage points since their July forecast of 5.9% We are currently estimating that broadcast adult viewing across the full 2022 will decline by c.-14% YoY. Helen GrayBusiness Director, All Response MediaLeeds TV Advertising […]
