TV Contents H1 TV Market overview Take advantage of the softer TV market February TV viewing overview Upcoming sponsorships Love Island viewing and audience Digital Contents Industry News Social and Display Trends Chat GPT spotlight What makes consumers use Chat GPT? H1 TV Market The Q1 TV market has seen significant revenue declines YoY with Q1 […]
ARM Blog
[Podcast] Episode 1: Digital advertising opportunities across channels
Google are starting to launch much more interactive and immersive solutions and formats on Google shopping. Will the likes of 3D products, full imagery and video ads work for Google, and how will this differ between audiences and markets? Digital Director, Maria Yiangou and Business Director, Libby Hughes discuss all things Google Shopping, the influencer […]
GA4 vs Universal Analytics
Get in touch Find out how we can combine TV and data science expertise to get the most out of your advertising budget. FEATURED READS The impact of longer and more frequent TV ads Research reveals acute drops in TV usage for younger audiences Marketing effectiveness in the digital era See our services Digital Make […]
How do you advertise on Connected TV?
Connected TV (CTV) advertising is no longer an emerging trend in the UK, but rather a must-have for brands looking to reach engaged audiences. CTV advertising offers a unique opportunity to communicate with an audience in the comfort of their own home while watching their favourite shows. Connected TV is becoming increasingly popular due to […]
Netflix ‘password sharing’ crackdown
Netflix have already implemented their new password sharing policy in Canada, New Zealand, Portugal, and Spain, before they launch domestically around the rest of the world. Users are to be asked to set a “primary location” for their Netflix accounts and can have up to two “sub accounts” for users who don’t live in that […]
Travel Advertising Report
Be on the lookout for data and insight on the following travel advertisers, and more: Contents: Media spend Travel bounced back in 2022 for most advertisers with spend up across all quarters YoY: Q1 21 vs 22 Q2 21 vs 22 Q3 21 vs 22 Q4 21 vs 22 +179.31% +111.61% +12.33% +0.89% Source: Nielsen […]
