New data reveals that 36% of us get fast food delivered, which is up by 28% from two years ago. Fast food delivery has been on the rise for some time, and the pandemic has only accelerated this trend. Today, a total of 74% (40 million) adults say that they use takeaway or fast food […]
ARM Blog
2022 travel plans: Are people still booking holidays?
The travel sector is one of many that has faced challenges and increased pressure since the start of the pandemic. With uncertainties around the safety of travelling and no guarantee whether a trip will go ahead, there has inevitably been a shift in attitudes towards travelling abroad over the past few years. Due to a […]
The carbon calculator: working towards a net-zero target
The IPA’s Media Climate Charter launched in June 2021 to support advertising agencies on their journey to a zero-carbon future. The charter provides the tools and resources for agencies to demonstrate action being taken in response to the climate crisis. The carbon calculator – the sites core tool – can be used on campaigns to quantify emissions of the […]
Is sustainability key when targeting Gen Z’s?
Companies that fail to demonstrate a sustainable initiative could be losing interest amongst Gen Z’s, according to research by student marketing platform Student Beans. Sustainability remains in people’s minds despite the uncertainties and financial insecurities caused by Covid-19 with 82% of consumers agreeing that issues around sustainability are in fact more top of mind now than before […]
The future of in-game advertising
The gaming industry offers a host of accessible genres and users can play on almost any device – whether that’s a phone, tablet or TV. Gamers can also choose whether to play alone, with friends or watch other people play in real-time online. It makes sense that it’s the fastest-growing form of entertainment, outperforming the […]
Could combining OOH and mobile be the way to go?
Pre-2020, out of home (OOH) advertising was in a strong position, with revenue up 7% year-on-year (YoY) across all environments. Digital OOH had been a key driver, with a total reach growing to 69% (a 9% increase YoY), forming over 50% of total OOH spend. As we entered the 2020 lockdown, it was no surprise […]
