The latest IPA Bellwether Report reports the biggest growth in UK marketing budgets since 2014, putting spend at an eight-year high. Whilst post-pandemic spending in the UK advertising market has exceeded expectations, this increase could be a flash in the pan; the IPA has revised ad spend forecasts for 2022 and 2023 down because of […]
ARM Blog
Streaming giants to launch ad-funded model
Netflix and Disney+ are set to launch ad-funded options to reduce the cost of subscription in a battle to turn around the recent decline in growth. Amazon Prime are also currently recruiting heavily for their Streaming Advertising team, which is an indication of things to come. The reported decline in paying subscribers could have been […]
What do ad-funded subscription tiers mean for advertisers?
Netflix has just announced plans to offer cheaper ad-supported tiers to consumers within the next 1-2 years, as it looks to boost its subscriber base. Netflix reported a significant loss of 200,000 subscribers globally in the first quarter and its share price dropped by more than 35% following the announcement. The announcement comes as inflation […]
Cowboy takes to the streets of Amsterdam
After a successful launch in Paris and Berlin, this month it is Amsterdam’s turn for Cowboy‘s out of home campaign, the connected electric bike for urban riders and the brand that continues to transform the bicycle and mobility industry. Founded in 2017, Cowboy is headquartered in Brussels and is the winner of the Eurobike 2017, […]
TV Market Update – March 2022
“The latest WARC updates have 2022 revenue up +5% on last year, and adult impacts are estimated to decline over -10% YoY. The year started aggressively with revenue estimated to be c.+17% YoY and adult impacts -20% YoY, equating to inflation that not only materially affected floating CPTs, but also caused some delivery issues across Q1. Sectors […]
Programmatic DOOH: how beneficial is it to advertisers?
Out-of-home (OOH) advertising was one of the hardest hit channels during the pandemic and is only now getting back up to strength. Between April – July 2020, average monthly spending was down by -80% as people were obligated to stay at home, and advertisers quickly moved their investment into other media. Pre-lockdown, OOH advertising was […]