New TGI data reveals that the majority of social media users associate YouTube with being more entertaining, inspiring, and trustworthy in comparison to other major online channels. But how much of YouTube’s content is a result of its complex algorithm? What social media users associate with the following websites (by %): With fans likely to turn […]
ARM Blog
GDPR Weekly: GDPR fines and the importance of compliance
To capitalise from data processing, companies must remain compliant with the regulations set by the GDPR. Consequently, regulators may impose fines from up to 2% of a company’s global turnover (if higher than 10m). It’s important to remember how to maintain data protection compliance. Instagram Case 2022: On the 5th of September 2022, Instagram was fined […]
How can TV advertisers prepare for Black Friday 2022?
With Black Friday and the World Cup games setting the stage for a crowded ad space, we expect many TV advertisers to compete for consumer attention in the run up to the festive season. Businesses will need to look for clever ways to stand out and drive efficiency for share of voice during the ‘golden […]
3 things to do if negatively impacted by Google update
Google has introduced a ‘helpful content update’ – but how could this impact your site? Google’s latest algorithm update aims to crack down on clickbait written for higher search rankings. The update is sitewide, meaning it has the potential to affect all pages. What will change? Google is constantly working to improve the way it […]
Can connected TV drive retail success?
As media consumption habits evolve, retailers must decide how quickly to test emerging channels, and how much budget to allocate to strike the balance between ROI and learning for the future. Connected TV (CTV) delivers streamed content through apps to internet-enabled TVs. These services, as far as the viewer is concerned, are similar to […]
The cookie revolution
The latest reports suggest that there may be a cookie revolution coming sooner rather than later. This is from the UK’s plan to introduce the Data Reform Bill as part of the National Data Strategy. What are the issues with cookies? In theory, the use of cookies holds great value for both the company and […]