Giving never grows old, but the older we get, the more likely we are to give to a charity. 23.8% of 15-24s are willing to donate or have donated to a charity, in contrast to 61.5% of 65+ adults. Through economic shifts, demographic interests and digital platform expansion, giving is always in fashion. New methods […]
ARM Blog
GDPR: Getting rid of cookie pop-ups
The ICO have announced that the Department for Culture, Media and Sport has in the past few days stated that John Edwards is the Government’s preferred nominee to be the next Information Commissioner. The UK’s new Information Commissioner will be charged with a post-Brexit “shake up” of data rules, including getting rid of cookie pop-ups […]
Latest consumer magazine trends for 2021
ABC released a conglomeration of data insights around the latest consumer magazine trends and behaviours, providing a valuable glimpse into the performance of print brands. All Response Media condense the key learnings on the latest consumer magazine trends to evaluate whether continued investment is essential to create brand extensions, promote loyalty and inspire new audiences […]
SEO tips for effectively structuring content
It’s not just about what you say, but how you say it. Your content needs to stand out in the overabundance of information and grab the flagging attention of online audiences. It needs to be scannable, accessible, and easy to digest. No matter how impactful your message is, if it’s lost in a wall of […]
Using aCPMs to derive the most efficient media channel for video attention
Cost pers are the main currency in performance marketing. But, here’s one that you might not be familiar with yet – ‘cost per thousand seconds of attention, or aCPM as it has been named in a new report by Ebiquity which looks at the amount of attention that different video ad formats command. Something vitally […]
A quick, simplistic framework for evaluating media opportunities
Continued testing of new advertising opportunities is key to a brand’s growth. With the media world constantly diversifying, the volume of testing opportunities available has expanded into the thousands. When every media owner is touting their offering as the best, how do you quickly narrow down which tests to prioritize? To do this, we need […]
