Spot advertising is growing at an impressive rate within digital radio, podcasts, and music-streaming services, due to the increase in listening over lockdown. What many advertisers do not yet appreciate, is the level of ad fraud in the industry. Digital audio listeners will spend an average of two hours and 12 minutes per day with […]
ARM Blog
Latest consumer magazine trends for 2021
ABC released a conglomeration of data insights around the latest consumer magazine trends and behaviours, providing a valuable glimpse into the performance of print brands. All Response Media condense the key learnings on the latest consumer magazine trends to evaluate whether continued investment is essential to create brand extensions, promote loyalty and inspire new audiences […]
How does heat impact the airwaves?
This week the “unprecedented” heatwave gave the British public something to soften the blow of the Euros hangover (and something other than COVID to talk about, hurrah!). That said the extreme weather conditions are a bit more of a headache for advertisers running on TV. Here’s a few thoughts on why a sunny summer can […]
SEO tips for effectively structuring content
It’s not just about what you say, but how you say it. Your content needs to stand out in the overabundance of information and grab the flagging attention of online audiences. It needs to be scannable, accessible, and easy to digest. No matter how impactful your message is, if it’s lost in a wall of […]
Using aCPMs to derive the most efficient media channel for video attention
Cost pers are the main currency in performance marketing. But, here’s one that you might not be familiar with yet – ‘cost per thousand seconds of attention, or aCPM as it has been named in a new report by Ebiquity which looks at the amount of attention that different video ad formats command. Something vitally […]
A quick, simplistic framework for evaluating media opportunities
Continued testing of new advertising opportunities is key to a brand’s growth. With the media world constantly diversifying, the volume of testing opportunities available has expanded into the thousands. When every media owner is touting their offering as the best, how do you quickly narrow down which tests to prioritize? To do this, we need […]
