BARB, the official source of UK television viewing figures, has for the first time started reporting the number of people watching programmes across four different screen types. From the 25th September 2018, BARB is producing daily viewing figures, which break down the number of people watching programmes on TV sets, tablets, PCs and smartphones. BARB […]
ARM Blog
Product dispatch: a media your campaign is missing?
Product dispatch, the sister of inserts, are transaction inserts placed within packages, catalogues, or customer letters sent out by retail brands. If used in the right way, they can be more responsive than normal press inserts within a newspaper or magazine. According to our product dispatch media owners, there are a few reasons why this […]
All Response Media’s top TV research tools to improve performance
We spend hours poring over results, gathering copious amounts of insights and making recommendations for optimisations to further improve your performance. As much as you know about your own campaign, ask yourself this…. how much do you know about your competitors and the current market? At All Response Media, not only do we provide an […]
TV sponsorship – the new performance channel
Over the last decade, opportunities under the umbrella of TV sponsorship have moved forward significantly. When previously these broadcast partnerships were solely for those high impacting, flagship programmes such as Britain’s Got Talent and X Factor, brands now have an opportunity to sponsor almost anything they want from exclusive programmes, preferred time-bands or days of […]
SEO Newsletter June
Google: 15% Of All Queries are Still Never Seen Before It may come as a shock to learn that 15% of all web searches each day are brand new, never searched for before. What is even more interesting though is that way back in 2007 it was 25% of all queries. The figure was then […]
Furniture Village: The tried and tested route with a smile
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated cost per web visit results are provided by our data scientists, utilising sources including Hitwise, Nielsen and BARB. This month, we look at four different home furnishing advertisers with a similar target audience: indexing highly […]
