As the annual schmaltz-fest lumbers towards us like the randy cougar at the office party, we ask why the big retailers concentrate so hard on their brand, and not on the products that they’re selling in the lead up to Christmas? For those creative and production agencies working with one of the major retailers, ‘tis […]
ARM Blog
Ad blocking: Is the war finally over?
Over a year ago, ad blocking emerged as a major threat to digital publishing, especially in Europe, which boasted the highest ad blocking rates in the world. Now, European publishers are seeing ad blocking rates stabilise and even drop, but it is too soon to declare victory in the war on ad blocking. Publishers at […]
TV ad market to withstand Brexit uncertainty
Although Brexit has undeniably affected the 2016 TV advertising market, we are still unsure of its potential impact in 2017. The referendum again dominated the news recently with the high court ruling that the government must consult MPs before triggering article 50. In addition to Brexit, the summer of sport also had its influence. Looking […]
Facebook launches in-app purchasing
On the 19th October, Facebook announced that US users can order food, book appointments and buy cinema tickets through the Facebook app, thus removing the need to log in elsewhere. This revelation follows Facebook’s announcement of a marketplace where users can buy and sell products in direct competition with companies like ebay and Etsy. Although […]
Are Premier League viewing figures worth the worry?
We recently highlighted the >decline in Premier League viewing figures, with a 19% drop in the number of viewers tuning in for flagship broadcasts year-on-year (YoY). This wouldn’t have made pretty reading for Sky and BT given the record multi-billion pound deals they brokered for the viewing rights. Viewership for BT Sport’s European coverage is […]
Samsung Galaxy Note 7 disaster impacts search
After a month of recalls, exchange programmes and apologies, Samsung have finally called it a day on the Galaxy Note 7. They are taking an estimated £4.4 billion hit to profits this year with analysts predicting wider losses through a lack in brand confidence. All advice to consumers is to stop using them and return […]