Be on the lookout for data and insight on the following furniture advertisers: Contents: SECTION 1 – MARKET TRENDS Spending has increased by 11% between 2022 and 2021 for all the Furniture Sector, yet visits have decreased by 45%. This almost 50% reduction in visits could be due to a shift in purchase behaviour post-covid. […]
ARM Blog
Protected: Direct Response Mastery: Actions for CMOs and Marketing Directors
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[Podcast] Episode 2: Harvesting your TV traffic via digital ads
Investing in another channel to complement an existing campaign, for example, investing in digital when running on TV, is what we’d call harvesting. We call this harvesting because you’re effectively reaping the rewards of what’s happening with the above the line activity. Make sure your online marketing and messaging is aligned with your TV advertising. […]
[Podcast] Episode 1: Digital advertising opportunities across channels
Google are starting to launch much more interactive and immersive solutions and formats on Google shopping. Will the likes of 3D products, full imagery and video ads work for Google, and how will this differ between audiences and markets? Digital Director, Maria Yiangou and Business Director, Libby Hughes discuss all things Google Shopping, the influencer […]
Travel Advertising Report
Be on the lookout for data and insight on the following travel advertisers, and more: Contents: Media spend Travel bounced back in 2022 for most advertisers with spend up across all quarters YoY: Q1 21 vs 22 Q2 21 vs 22 Q3 21 vs 22 Q4 21 vs 22 +179.31% +111.61% +12.33% +0.89% Source: Nielsen […]
The State of Charity Advertising
Access the latest 2024 Charity Industry Report now This analysis is based on charities spending £1M to over £10M on advertising. Be on the lookout for data and insight on the following advertisers: Contents: What is the general outlook for charities? NCVO state that charities are being squeezed by the cost-of-living crisis, as donations fall […]
