This week Google announced that their free to use CRO platform Google Optimize is sunsetting in September. Originally they announce that some form of A/B testing would be integrated within the GA4 platform however this information has now been updated that instead they are investing in A/B testing tool integrations with the GA4 platform. According […]
ARM Blog
TV and digital advertising market update: January
TV Contents Impacts Q1 2023 predictions December 2022 TV Overview December 2022 Impacts Love Island 2022 vs 2023 Upcoming sponsorship opportunities Digital Contents Industry News Social and Display Trends Google Search Trends GWI Zeitgeist: Sustainability & Tech New Creative Formats The benefits of CDPs Your latest TV market update: There has been a lot of […]
The State of Charity Advertising
This analysis is based on charities spending £1M to over £10M on advertising. Be on the lookout for data and insight on the following advertisers: Contents: What is the general outlook for charities? NCVO state that charities are being squeezed by the cost-of-living crisis, as donations fall and more people are seeking support. But is […]
Netflix to refund advertisers following underdelivery
Kicking off the year with a bang, we’re rounding up four major news stories that broke over Christmas, including: Netflix refunding advertisers due to underdelivery Meta fined $390 over data protection breach TikTok under scrutiny once more PWC’s predictions for the UK market in 2023 Netflix refunding advertisers due to underdelivery of ad-funded tier Netflix […]
TV Market Update – December 2022
The latest estimates have 2022 TV spot revenue at –2% down versus 2021 with revenue in H2 expected to be down -9.5% year on year. Helen GrayBusiness Director, All Response MediaLeeds TV Advertising Agency October revenue October revenue is being reported at -10.5% versus 2021, with C4 seeing the biggest decreases out of the big three (C4, […]
Commercial media is not struggling against streaming giants
The IPA’s TouchPoints survey gives us the most in-depth view of how people spend their media day, by measuring and reporting what people are doing every 15 minutes for 7 days. This data enables us to challenge some of the headline grabbing assertions that the marketing industry loves to publish. One such being that commercial […]