Actegy Health has appointed All Response Media to handle their media activities in Italy, e.g., the online and offline (and more specific DRTV activities) media planning, buying and optimisation. Revitive is launching 3 devices in Italy (Medic, Medic + Ginocchia and ProSalute) on the 30th of May on their website Revitive.it and Amazon.it. The campaign […]
ARM Blog
How could a privatised Channel 4 impact advertisers?
The government has announced plans to privatise Channel 4, which currently consists of 12 channels including C4, E4, Film4, and streaming service, All 4. Channel Four Television Corporation was set up by an Act of Parliament. It is a publicly owned not-for-profit corporation and does not have any shareholders. The broadcaster’s board is appointed by […]
IMDb TV streaming service rebrands as Amazon Freevee
Amazon has announced that its ad-supported streaming service, IMDb TV, will be rebranded as Amazon Freevee from April 27th this year. Originally launched as Freedive in 2019, IMDb TV has already grown dramatically, with big plans to increase its original content by 70% this year and add new titles each month. As cutting down on […]
All Response Media announce new SEO team in Leeds
All Response Media has announced a new SEO department Leeds, following significant growth in 2021 and a record financial year. We have appointed Jonathan Argile as Head of SEO, who brings with him an extensive background in digital marketing and over 14 years’ experience in SEO, having worked in both agency and in-house positions. Jonathan commented: […]
What are the 7 key GDPR principles?
The term ‘personal data’ as per GDPR is any information relating to an identified or identifiable individual. Personal data can be identified through the exposure of special category data, such as ethnicity, political opinion, religious views, health trade union membership, and biometric data. To protect the rights of an individual when processing personal data, businesses […]
When high reach of younger viewers is the goal, BVOD should be a serious consideration
Research from ThinkBox revealing TV viewing trends, shows that BVOD is becoming increasingly important when reaching younger audiences at scale. BVOD delivers on reach Breaking down TV into linear and streamed content reveals the increasingly significant role of BVOD for reaching younger demographics. According to ThinkBox, the most cost-effective way to maximise 1+ reach of […]