During my attendance at this year’s Big Data 2022 conference, a crucial topic that was raised was the status of the UK and EU data protection landscape. The world of data protection is known for its continuous adaptation in its laws and regulations. For some, this dynamic makes it difficult to keep up. Nathan OnojeghuoData […]
ARM Blog
Over 55s are appearing in under a third of TV ads
Over 55’s are appearing in just 23% of TV ads, despite accounting for 65% of TV impressions and controlling 60% of the UK’s wealth, according to a report from System1 and ITV. Over 55’s control more than half of total UK household expenditure. And they are fast becoming the biggest spenders across categories (WARC). TGI […]
BrightonSEO: Key learnings for search advertisers
Since the first brightonSEO conference in 2010, it has quickly become one of the most attended and respected search conferences in the world. It’s a chance for SEOs to meet up and connect with like-minded people, and to share knowledge, tips and work to overcome any key challenges within the industry. Key SEO topics that […]
How does the cost of living impact Christmas spending?
The pressure caused by the cost of living, combined with Christmas, and the World Cup is making for an interesting last quarter of the year to say the very least. It’s unlikely the UK consumer will maintain the same Christmas shopping routine this year. At the moment, only one in fourteen people say that they […]
The six principles for successful data governance
I recently had the pleasure of attending the Big Data London conference, gaining insight into the latest developments in the data world, with seminars held by specialists including Nicola Askham, ‘the data governance coach’. Nathan OnojeghuoData Protection Executive Data governance refers to the internal standards that apply to how data is collected, stored and processed. […]
How to stay on top of the YouTube search algorithm
New TGI data reveals that the majority of social media users associate YouTube with being more entertaining, inspiring, and trustworthy in comparison to other major online channels. But how much of YouTube’s content is a result of its complex algorithm? What social media users associate with the following websites (by %): With fans likely to turn […]