The IPA’s TouchPoints survey gives us the most in-depth view of how people spend their media day, by measuring and reporting what people are doing every 15 minutes for 7 days. This data enables us to challenge some of the headline grabbing assertions that the marketing industry loves to publish. One such being that commercial […]
ARM Blog
Netflix Basic with Ads – a new era for TV?
What’s new? Whilst initially rejected by Netflix founder Reed Hastings, after much speculation, Netflix has announced a lower monthly price point for subscribers who would accept advertising. “Basic with Ads” will be launching across 15 countries overall, having already launched in the UK. These Ad Funded subscribers will have access to c80-90% of the current […]
Over 55s are appearing in under a third of TV ads
Over 55’s are appearing in just 23% of TV ads, despite accounting for 65% of TV impressions and controlling 60% of the UK’s wealth, according to a report from System1 and ITV. Over 55’s control more than half of total UK household expenditure. And they are fast becoming the biggest spenders across categories (WARC). TGI […]
The six principles for successful data governance
I recently had the pleasure of attending the Big Data London conference, gaining insight into the latest developments in the data world, with seminars held by specialists including Nicola Askham, ‘the data governance coach’. Nathan OnojeghuoData Protection Executive Data governance refers to the internal standards that apply to how data is collected, stored and processed. […]
Can connected TV drive retail success?
As media consumption habits evolve, retailers must decide how quickly to test emerging channels, and how much budget to allocate to strike the balance between ROI and learning for the future. Connected TV (CTV) delivers streamed content through apps to internet-enabled TVs. These services, as far as the viewer is concerned, are similar to […]
World Cup 2022 TV & Digital advertising opportunities
With the games kicking-off during the busy Q4 Christmas and Black Friday period (21 November – 18 December), the 2022 World Cup will be a first for many brands competing for consumer attention and engagement during peak. What should advertisers consider? During a period in which UK advertisers would usually be planning their festive […]
